Series premiere
What it actually takes to run a construction business
Episode 1 is the origin story. Jake Gorry from Proline Group and Daniel Alizzi from Complex Facade Install sit down without a guest and talk about the part of construction most people never see.
The finished building is the easy photograph. Behind it is the early alarm, the family you are trying not to short-change, and the decision to stay in an industry that chews people up.
From this episode
- Both hosts started around 14 and never left the tools far behind.
- Facades reward people who can hold a standard when the crane is booked and the drawings no longer match the slab.
- Hard conversations inside a business are not optional.
- Marketing, AI and apprentices are already changing who gets hired.
Show notes
Welcome to the first episode of Behind The Facade.
What does it actually take to build and run a construction business?
In this episode, Jake and Daniel talk about what life really looks like behind the construction industry. From 3:20am alarms and morning boxing sessions to running demanding businesses and raising families, this conversation explores the habits, discipline, and mindset required to operate in one of the toughest industries there is.
Most people see the finished buildings. Very few see the pressure, decisions, and sacrifice required to build them.
This episode dives into the real routines, lessons, and challenges that shape the people behind the projects.
If you’re interested in construction, entrepreneurship, leadership, discipline, or business, this conversation gives a raw look into the reality behind it all.
Welcome to Behind The Facade.
Timestamps
00:00 Introduction
15:54 Why Facades?
36:01 The First Opportunities
59:48 Hard Conversations
1:03:01 Marketing, AI, Apprentices
Topics discussed:
Construction industry
Running a construction business
Entrepreneurship and leadership
Building a team and managing pressure
Discipline, routine, and early mornings
Opportunities in the construction industry
Marketing and AI in construction
The future of apprenticeships